Cookie Policy

Last updated: 10 October 2026

Data controller: NIUEXA S.R.L., Via Vittorio Andreis 18, 10152 Turin, Italy · VAT and tax ID 13489560014 · REA TO-1366737 · privacy@niuexa.ai.

1. What are Cookies

Cookies are small text files that are stored on your device when you visit a website. They help us improve your browsing experience and provide personalized services.

2. Types of Cookies Used

Technical Cookies (Necessary)

These cookies are essential for website functionality:

  • Session cookies: to maintain an active session
  • Security cookies: to protect against cyber attacks
  • Preference cookies: to remember your settings

Legal basis: Legitimate interest (Art. 6, para. 1, lett. f GDPR)

Analytics Cookies

Measurement tags are loaded through Google Tag Manager and run only after consent to the "Analytics Cookies" category (Google Consent Mode, default: denied). They include:

  • Google Analytics 4 (_ga, _ga_*): distinguishes visitors and keeps session state (expiration: 2 years)
  • HubSpot (__hstc, __hssc, __hssrc, hubspotutk): visit statistics and recognition of people who submit a form (expiration: session to 6 months)

Legal basis: Consent (Art. 6, para. 1, lett. a GDPR)

Marketing Cookies

Set only after consent to the "Marketing Cookies" category:

  • LinkedIn Insight Tag (li_sugr, bcookie, UserMatchHistory): measures LinkedIn campaigns and conversions
  • Google Ads (through Consent Mode): measures campaign conversions, when campaigns run

Legal basis: Consent (Art. 6, para. 1, lett. a GDPR)

3. Third-Party Services

The site uses the following third-party services, which may set cookies or receive data:

  • Google Tag Manager (Google Ireland Ltd): loads measurement tags according to the choices made in the banner
  • Google Analytics 4 (Google Ireland Ltd): site usage statistics, with consent only
  • HubSpot (HubSpot Ireland Ltd, EU servers): visit statistics and contact management, with consent only
  • LinkedIn Insight Tag (LinkedIn Ireland): campaign measurement, with consent only
  • Web3Forms: delivery of the contact and event registration forms; sets no cookies
  • YouTube (Google Ireland Ltd): playback of embedded videos, where present
  • Calendly: appointment booking, on the pages where it is embedded

The banner offers three categories (necessary, analytics, marketing); your choice is stored in your browser (key niuexa_cookie_consent) and can be changed at any time with the button at the bottom of this page.

4. Cookie Management

You can manage your cookies in several ways:

Through Browser

All browsers allow you to:

  • View installed cookies
  • Block all cookies
  • Block third-party cookies
  • Delete existing cookies

Through Cookie Banner

Upon first access to the site, a banner will appear to manage your cookie preferences.

5. Consent and Withdrawal

For non-technical cookies, we collect your explicit consent. You can:

  • Withdraw consent at any time
  • Modify your preferences
  • Delete cookies from your browser

6. Consequences of Refusal

Refusing cookies may result in:

  • Limitations in browsing experience
  • Inability to use some features
  • Loss of personalized preferences

7. Updates

This Cookie Policy may be updated. We invite you to check it periodically for any changes.

8. Contact

For questions about cookies or to exercise your rights:

NIUEXA S.R.L. · VAT 13489560014
Email: privacy@niuexa.ai
Registered office: Via Vittorio Andreis 18, 10152 Turin · Office: Via Rutilia 10, 20141 Milan

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